At Express Print & Mail we’re familiar with printing jargon – but we realise that not everyone understands paper and ink the way we do!
Paper weight is measured by the number of grams per square metre (gsm) which refers to the area of paper that remains constant, irrespective of sheet size.
Generally paper falls into one of three categories – uncoated, coated silk or coated gloss.
Preparing artwork correctly for printing, can be a minefield for new designers or those more familiar with working online.
Whether it's by email or a printed flyer sent out via addressed mail, a newsletter is an important tool to communicate with your customers, prospects, suppliers and employees.
If you want your business to stand out from the crowd, consider designing something a little different.
People still value print for its ability to be tactile, tangible and more credible than its online counterparts.
If you want your marketing flyer to make an impact, it should follow a few simple guidelines.
• Use colour - bright and bold colour really stands out and grabs attention
When you know what to look for, the information you pick up online can guide you in the right direction in print.