How To Nail Your Conference And Event Merchandise
Whether you’re sponsoring a conference, have a trade table booked at an expo, or are supporting a corporate golf day, creating a strong and visible presence is essential for getting the most from your investment.
Choosing the right promotional materials can really amplify your presence and deliver a memorable experience of your brand for attendees.
Here at Express Print & Mail, our event specialists have loads of experience helping customers find the best combination of promotional merchandise, printed materials, signage and giveaways to make their event presence a success.
Top tips for making the most of your event sponsorship
Prepare early: Give yourself plenty of time to get everything organised.
Get creative: Think about creative options that will set you apart from other sponsors or advertisers.
Maximise your sponsorship dollar: Look into options for being the official sponsor of an item such as the golf balls, coffee cups or conference bags for maximum exposure.
Create impact: Invest in professional and well-designed signage.
Valued giveaways: Offer one giveaway that people will really value, preferably something that is visible, such as a hat or bag.
Leverage technology: If there is an event app, video display, website or social media, supply the relevant assets to ensure your business is included.
Share your story: Consider getting editorial in the conference program or event guide.
Conference sponsorship can be a big investment. And chances are, you’ll be among many other businesses that have all taken out sponsorship with the same hopes of achieving brand awareness, lead generation, sales or a combination of those things.
Think about creative ways to ensure every attendee has contact with your brand such as:
- Items for the tables such as pens and notepads. Pens and notepads are essential items and always in high demand.
- Supplying the conference bags, lanyards, napkins
- If you’re not supplying the conference bags, see if you can place something in them - a flyer, keyring, bottle opener etc.
- A reusable cup or drink bottle for each attendee
- Stage signage like a pull-up banner, small table signs or even a sign in the event foyer or breakout areas
- Sponsor an individual session such as a social function or plenary session.
Everyone loves a good tote bag! If you’re going to supply bags, make them top quality and choose a large canvas or woven bag. You want your bag to be the one in demand that attendees carry all their gear in (including everyone else’s smaller, less desirable bags).
We can work with you to develop a custom conference kit for any level of sponsorship - including supplying all your promotional products, signage and printed materials.
Mix and match your conference kit
- Notepads and notebooks
- Tech gifts such as USBs
- Confectionary including mints and jellybeans (available in corporate colours)
- Tote bags
- Reusable drink bottles
- Table cloths
- Luggage tags
- Signage if you have a trade table as part of your sponsorship
- Flyers or brochures
- Business cards
- Discount offers or vouchers
- Pull-up banners
- Information flyer
Before investing in a trade table, it’s helpful to have a clear idea of the layout of the space so you can be sure you are placed in a location that is visible. Tables near coffee carts, catering areas or conference room entrances are ideal. Try to avoid positions near bathrooms or amplified entertainment.
Most events will supply a trestle table and some chairs but not much else. Some include a table cloth or skirt. We recommend investing in a branded tablecloth - it not only looks professional but you’ll be surprised at how many opportunities will arise for using it once you have one in your kit.
Mix and match your trade table kit
- Giveaways that reflect your brand or industry. For example, mini hand sanitisers if you’re in the health or medical industries, stubby coolers if you’re in the trade market
- Branded tablecloths or throws
- Bottle openers
- Tote bags
- Media walls
- Vinyl banners
- Pull-up banners
- Business cards
- Foam board signage for the table
- Magnets or magnetic calendars
Corporate Golf day sponsorship
Corporate golf days usually offer a range of different sponsorship packages, from naming rights to drinks cart sponsorship to sponsorship of individual holes. If the event is raising money for charity, you may also be able to contribute a raffle or auction prize.
The trick to nailing your golf day sponsorship is to be highly visual. Signage such as teardrop flags, accessories like branded towels and matching team uniforms can have a big impact.
Tee up looking the part with custom branded polo shirts, t-shirts, shorts, branded socks or hats all supplied by Express Print & Mail.
Mix and match your corporate golf day kit
- Branded tees
- Gold tee holders
- Branded golf balls
- Drink bottles
- Stubby coolers
- Teardrop flags
- Pull-up banners for the clubhouse
- Offers or vouchers
The above kit ideas are just some of the options available. There are plenty more! Get in touch with our team to talk about options for making the most of your event sponsorship and all the latest trends in event merchandise, signage and promotional materials.