How we nailed Aletek’s annual calendar printing project
Here at Express Print & Mail, we love it when a plan comes together. When Aletek, a leader in innovative equipment for mining industry, contacted us about their annual calendar, we could tell they were approaching the project with a sense of dread.
The company had previously printed their calendars overseas which meant an extremely long lead time (up to six months). They had managed distribution themselves which required a lot of manual handling.
The 2021 calendar package consisted of an innovative three-section wall calendar and a traditional style desk calendar. Both featured stunning photography by Aletek team members.
Our team took care of printing as well as distribution to Aletek clients based in the mining sector across Australia and New Zealand.
The wall calendar was printed CMYK on the Heidelberg XL75. The sections were all punched and wire bound to create the three section hanging calendar.
The desk calendar featured 13 leaves plus a frame stand. This was also printed in CMYK on the Heidelberg XL75 with Spot Gloss UV added to the images for extra effect.
The distribution quantities were unique to individual client needs, so EPM had to come up with a simple way to manage the quantities of each calendar for each client. We answered this call with some clever thinking and nailed the distribution in time and on budget.
Aletek Marketing Executive, Josh Lawrence was ecstatic with the result.
“A big thanks to yourself and the EPM team for assisting with our 2021 calendars. You had one job… and you nailed it!”
“The printing looks sensational and your in-house distribution services saved us a truckload of time and effort. Previously our calendar project has been one of those tasks we dread, this time completely the opposite. Thanks again for making life easier for our team. Signed, one very happy customer,” Josh said in an email.
Printed calendars work well when you have stunning high-quality images of your products or services. Or, some very talented team members who can shoot amazing images like the Alutek staff have done for this project. Alternatively, our graphic team can create something inspirational, impactful or fun with stock images.